What Parents Need to Know about YouTube Kids

YouTube Kids is designed to be the safer cousin of the regular YouTube app; however, built-in risks continue to pose concerns 👀 From targeted advertising to addictive design, there’s more going on behind the scenes than many realise. This week’s #WakeUpWednesday guide breaks it all down.

Whether it’s inappropriate content slipping past filters or tech-savvy kids bypassing parental settings, YouTube Kids still needs careful oversight. National College's guide provides clear, easy-to-follow tips to help adults keep young users protected while still enjoying their favourite videos 🎬🛡

YouTube Kids promises a safe, child-centric experience with colourful visuals, age-filtered content, and robust parental controls. Designed to appeal to younger viewers, the app has grown rapidly, being used by tens of millions of children worldwide. But is it as safe as it seems? 

Despite YouTube Kids’ safeguards, reports have highlighted worrying issues, such as inappropriate content slipping through filters, subtle advertising, and the use of manipulative design to keep children engaged. Our guide explores how to navigate these pitfalls, offering practical advice for making sure children get the most from the platform – without the risks.